Due to the fragmented nature of the Mexican healthcare system, the 92,582,812 Mexicans who have access to public healthcare receive medical attention through 5 different avenues. In Mexico, healthcare coverage eligibility stems from employment status, and the delivery system depends on whether a beneficiary works in the public or private sector, and whether their employment is formal or informal. Currently, 2.3% of the population is insured through the private sector while over 32 million Mexicans (26.5%) have no access to any form of healthcare.

While this represents significant coverage increases since the 1990s, partially spurred by the creation of the Seguro Popular, entitlement to coverage does not account for the quality or availability of medical attention, which often pushes people into the private healthcare sector, and leaves the most vulnerable populations with no access at all. As revealed by the 2020 census, 70.9% of Mexicans are covered by public healthcare. Since the Mexican Social Security Institute (IMSS) was established in 1943, the Mexican public healthcare system has evolved and expanded to incorporate more members of the population and provide coverage for a range of services from disease screening and prevention to the treatment of catastrophic diseases and conditions. We expect further extentions of digital health products and services, since there is a clear demand for them all over the world.In a country as economically unequal as Mexico, where 40% of wealth is held by 1% of the population, effective public healthcare can help act as an equalizer, bridging the gap in access to basic services, including those guaranteed by the Mexican constitution. Digital Health is still an emerging market with considerable potential to bring greater benefits to citizens, governments, and companies in the future. These consultations can be organized by both public and private medical institutions. Online doctor consultations or teleconsultations focus solely on remote consultations between patients and doctors conducted via online channels, either websites or mobile apps. Pharmaceuticals sold via the internet cover over-the-counter medicine that can be purchased without a medical prescription through online sales channels.

eHealth apps help users monitor/detect/analyze their physical health conditions. To be more specific, eHealth devices or so-called biosensors collect information on a variety of health parameters and vital signs of a person (blood pressure, temperature, blood glucose, weight) by reading or measuring this data and transmitting it via electric signals. The eHealth segment has a more complex structure and is focused on devices, apps, pharmaceuticals sold via the internet, and online doctor consultations. The Digital Fitness & Well-Being segment covers devices that are explicitly intended for fitness and motion tracking and apps such as fitness apps, nutrition apps, and meditation apps. The second one, in contrast, is focused on products and services that provide patients with more efficient access to care, treatment, and medicines in general with the ultimate purpose of curing diseases. Thus, the first segment is focused on products and services that enable users to track and monitor their (physical and mental) fitness behavior. The main difference between them lies in the original purpose of using digital health products and services. The Digital Health market can be considered from two different perspectives, wellness management and health condition management, and is therefore divided into two segments on our platform, Digital Fitness & Well-Being and eHealth. The COVID-19 pandemic has been contributing significantly to this trend. The ubiquitous use of the internet and smartphones as well as the shift towards a healthier lifestyle and a better sense of well-being have been driving the growth of this market. They can track physical activities, identify early signs of developing diseases, and even help to cope with psychological issues. Products and services emerging in this market enable millions of people worldwide to monitor and record their health conditions in a more efficient and user-friendly manner. These technologies provide users with the tools necessary for making more thoughtful and data-driven decisions concerning their health and well-being. The Digital Health market covers a broad scope of technologies, including mobile health apps, connected wearable devices, and telemedicine. Data provided by Statista Market Insights are estimates.

Mexico health infographic